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  • Ramirez Le posted an update 2 weeks, 4 days ago

    What began as a place to uncover new recipes and do-it-yourself projects has evolved into a significant shopping search engine. Pinterest is used by 89 percent of US pinners to investigate shopping decisions.

    Pinterest has 320 million monthly active users, which means a lot of individuals use the network solely to purchase.

    This is all the more reason for your company to take advantage of Pinterest and, most importantly, learn how to sell on it.

    What are the benefits of selling on Pinterest?

    We already said that 89 percent of US Pinterest users use the network to plan out purchases and research products, but that’s not all there is to know.

    Almost half of all visitors come to the site solely to shop. To be more precise, 47 percent. That’s around 150 million new clients that could buy your items.

    So you’ll discover your target market, get your stuff in front of them, and wait for the money to come in, right?

    Of course, it’s not that simple. In reality, the actions you need to do before you start selling on Pinterest are covered in the next section.

    Getting Pinterest Messages to sell on Pinterest with your brand

    We know you’re ecstatic about the thought of tapping into all of those Pinterest shoppers. But before you do anything, read through these four short actions to make your brand ready to sell.

    1. Define your target market.

    Before launching a new campaign, it’s critical to have a thorough understanding of the demographics of the social media platform.

    Creating a client persona will assist you in ensuring that you know exactly who you need to target on the platform. This will include information such as your target audience’s ideal income, employment requirements, lifestyle, and more.

    2. Create a company account.

    A Pinterest corporate account differs significantly from a personal one. You gain access to additional tools such as analytics, advertisements, and other important elements for selling on Pinterest.

    Don’t worry if you made your account as a personal profile. You may quickly convert your existing profile to a business account by logging in and converting it.

    Otherwise, immediately open a new Pinterest business account. Simply go to Pinterest and register!